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25 July 2019

ReachNow scraps car rental service in Seattle and Portland

First publishedon www.ITSInternational.com

ReachNow has scrapped its car-rental services in Seattle and Portland following a corporate “realignment”, says The Seattle Times.  

ReachNow offered rentals for BMWs and Mini Coopers and launched a ride-hailing service last year.

In May, the company announced to some of its customers that it was shutting down its ride-hailing service, saying that its third-party vendor could no longer support their business.

Last November, ReachNow - a BMW subsidiary - integrated car-sharing and ride-hailing into its app with the aim of providing members in Seattle with an alternative to car ownership.

According to ReachNow, members who signed up to the service since the start of 2019 will receive a refund on their $15 sign-up fee.

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